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JUICY JUICE'S MISSION: STOP BUYING SODA FOR YOUR KIDS: BUY JUICY JUICE is a simultaneously self-serving and altruistic mission.
SO WHAT IS THIS STUFF?
Libby's "Juicy Juice 100% Apple Juice, 46 fl oz" is part of a larger family of 100% juice products that has taken aim at the huge market share that Coke and Pepsi have carved out for themselves. Their target market is the youth of America. That, more than anything else, makes this and other Libby's products important. I first became aware of this targeting when I was watching the PBS program "Arthur" with my youngest child (who is named Arthur). At the end of the show there was a message from Libby's that said, "Juicy Juice Is Proud To Support Arthur". Since then I have regularly supported their 100% juice products, although I drink more of them than our Arthur does. Surprisingly, most "Juicy Juice" products are significantly less expensive than "Ocean Spray" and "Northland" juices, though I still buy some of those varieties as well.
HECK OF ALOT BETTER FOR KIDS THAN DRINKER SODA!
Though many critics and health advocates have pointed out that fruit juices are naturally high in sugar and after processing, including pasteurization, lose many of their healthful properties, they still represent a healthful alternative to soda for children. Surprisingly this seems to be a controversial statement, but 100% juice [with a little Vitamin C added] does help to engender healthful eating habits which begin with the choice of beverage. It is also a good source of potassium and is an excellent thirst quencher. All without added sugar and NO caffeine!
PALATABLE AND CONVENIENT:
It doesn't hurt that all of these juices taste very palatable to kids, probably because they are blended to taste sweet without any added sugar. Of course, it would be better to make your own juice, avoid pasteurization [made in a very clean environment], and include the natural vitamins, minerals and pulp, but who really has time. What's more, do you really think a child would drink such a homemade healthy brew? In the meantime, there is "Juicy Juice" and our children will most probably drink that thereby avoiding soda.
FOR MORE INFO ON JUICY JUICE:
To find out more about this product, see their website at "juicyjuice" on the world wide web. They have several useful links to pediatric nutrition sites and "Frequently Asked Questions" about their products.
[I AM NOT AFFILIATED WITH THIS OR ANY OTHER PRODUCT.]
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